Vice President of Corporate Marketing and Business Development
WETA Washington, D.C.
Adam Gronski, vice president of corporate marketing and business development oversees local corporate marketing as well as WETA’s national sales team – public broadcasting national sales. Gronski manages and directs all local funding from corporations; cultivates new underwriters; identifies new revenue streams; and oversees WETA’s local TV and FM sponsorship efforts as well as advertising sales for the WETA magazine and digital. PBNS sells sponsorships for documentaries and series from independent producers, WETA national programs and other public television stations.
Gronski is responsible for national corporate sponsorship sales of some of the most recognizable public broadcasting television programs including: PBS NewsHour, Washington Week with Gwen Ifill, all of the Ken Burns documentaries, The McLaughlin Group, In Performance at the White House, Globe Trekker and A Capitol Fourth. In his nine plus years at WETA, Gronski’s team has brought in over one hundred million dollars in corporate sponsorship support for the public television system.
Gronski joined WETA in April 2002 as director of corporate marketing and was promoted to vice president of local corporate marketing in June 2003. He was promoted again in June 2004 to oversee the entire corporate marketing team. Gronski, a New York native, has a thorough public and commercial sales management background. Before coming to WETA he was manager of corporate underwriting at WNYC public radio where he created and directed a non-traditional revenue department within the station’s underwriting organization. He started his career in commercial broadcasting, working for Westinghouse Broadcasting, CBS/Infinity and ABC/Disney.
Gronski holds a master’s degree in government relations from The George Washington University, graduate school of political management, M.P.A. He received his bachelor-of-arts degree from Baruch College, City University of New York. Gronski resides in Washington, DC with his wife, Marni and son, Bennett.
