National Association of Broadcasters

Pascal Racheneur

General Manager, Digital Video
Raycom Media

Pascal Racheneur is the General Manager, Digital Video for Raycom Media. In his role, Racheneur is responsible for the development and management of all OTT (Over The Top) products in the Raycom Media markets. He also oversees product and business development for The Southern Weekend, a video-centric lifestyle brand launched in 2015 and deployed locally in an increasing number of Raycom markets.

Prior to joining Raycom Media, Racheneur was Vice President – Interactive Media at AccuWeather, a leading global weather media company. He was in charge of all interactive products in U.S. and international markets, including web, mobile, and Connected TV. While building a first-class interactive media team, Racheneur helped grow AccuWeather into the fastest growing traditional weather site in the U.S., the number one mobile weather site in the U.S., and the number one mobile weather brand in the EU5. Under Racheneur’s management, the AccuWeather mobile applications’ audience grew substantially and the iPhone application was voted ‘best iPhone app’ at the 2012 Mobie Awards. He also played a key role in managing strategic relationships with global OEMs.

Before joining Accuweather, Racheneur spent 10 years at The Weather Channel where he last was responsible for the interactive businesses of The Weather Channel in international markets. During his tenure at The Weather Channel, Racheneur built the mobile product team and helped The Weather Channel grow into a leader in the mobile industry. Racheneur also played a key role in the implementation of global weather products for top portal sites.

Earlier in his career, Racheneur held several management positions in the wireless industry, including product manager for CDMA (Code Division Multiple Access), paging, and SMS services for GTE Wireless (now Verizon Wireless).

Racheneur received a master’s degree in economics and business administration as well as a bachelor’s degree in economics and social sciences from the Faculty of Economics and Business Administration of Namur, in Belgium. He also attended the Catholic University of Leuven in Belgium and the University of Barcelona in Spain. Racheneur is fluent in English, French, Spanish, and Dutch, and resides in Atlanta with his family.