Vice President, Business Development and Marketing
TVB
Currently the Vice President of Business Development and Marketing for TVB, Mike’s background includes over 20 years in both spot and national broadcast television.
In his role with TVB, Mike travels the country consulting with national advertisers about the optimal way to apply their marketing and media budgets. These detailed evaluations are customized for each individual advertiser utilizing TVB’s vast research capabilities, including proprietary tools which analyze regional aspects of different industries as well as their own particular business needs.
Mike’s TVB consultative recommendation/solution includes local television’s value proposition and how it can help each advertiser grow their business.
