How Do I Submit An Idea?
Each Small Market Television Exchange attendee is asked to submit a written description of a promotional idea online. A confirmation page will pop up once you have successfully submitted your form. If you do not see the confirmation screen, your promotion is missing required information.
How Many Ideas Can I Submit?
Stations may contribute as many ideas as they wish.
What Types of Ideas Should I Submit?
Submissions may be NTR, multi-platform, web/social/mobile or turnkey, as long as they reflect advertising. Do not submit a promotion previously entered by your station even if it has been several years since it was shared. If you submit an idea gleaned from another station at a previous Small Market Television Exchange, be sure to explain your station's new twists and turns in the spaces indicated when completing the online form. Syndicated promotions are accepted but be prepared to explain how it is localized and reflects a new, different or original element. Do not submit sales management ideas, only promotional money-makers.
Who Chooses the Winners?
NAB Small Market Planning Committee members will review the entries and select the best 25 ideas, known as the "toppers." Up to 25 Toppers will be chosen and only these 25 will be asked to produce video presentations. If a station declines the opportunity to make a presentation, the promotion will not be eligible for the Best-of-the-Best contest and the planning committee will select another entry from the pool. Toppers who present a video during the exchange will receive a $50 rebate on-site and a framed certificate. Attendees will pick the Best-of-the Best money-maker from the Toppers.
When is the Entry Deadline?
Check out the payoffs of an early submission. The early bird gets the worm!
All first place winners, Toppers, will be notified by August 20. At that time, the station will receive instructions on preparing its video presentation.
Video Presentation: September 3
The finished video must be sent to NAB headquarters by September 3.
What Can I Win?
Competition Participation: Test Your Luck
A drawing will be held for a complimentary registration to the 2012 Exchange. Any broadcaster who submits an entry is eligible to win. The more ideas you submit, the more chances you have to win.
Round 1 Winner
The planning committee will select a special winner from entries submitted in the round 1 competition. The winner from this early round of voting will be distinguished as the first Topper of the competition and will receive a $500 gas card, a complimentary registration to the 2012 Exchange and $100 in Small Market Television Exchange social currency for creative bidding at the closing auction.
Toppers
All Toppers receive special recognition during and after the exchange as well as a $50 cash rebate. In addition, Toppers earn $100 in bonus points for achieving this much sought-after honor, giving them the competitive edge for shopping at the closing auction.
Best-of-the-Best Winner
All 25 Toppers will be presented at the Small Market Exchange and the Best-of-the-Best Sales Promotion will be selected by the conference attendees. The Best-of-the-Best winner will receive:
Grand Prize (Valued at $2,750)
This package includes:
Everyone Wins!
Other Prizes
All participants receive a CD containing more than 80 proven sales promotion ideas guaranteed to make you clap your hands and stomp your feed. The CD is only available to those who contribute ideas. Conference attendees are also eligible to receive a not-for-sale compilation video of the 25 Toppers presented at the Exchange.
