National Association of Broadcasters

John Conway

General Manager, WRAL.com

John Conway is General Manager of digital platforms for CBC New Media. Its flagship website, WRAL.com, is the most visited local media site in the North Carolina. WRAL.com also leads most local media sites in the nation with a greater than 50 percent share of adults 18+. The site won the national Edward R. Murrow Award for best local TV Web site in 2009, and in 2010 WRAL.com was named best local TV website in an international competition sponsored by Editor & Publisher.

Conway oversees operation of the 50-person New Media staff, which also runs affiliated Web and mobile brands such as WRALSportsFan.com, HighSchoolOT.com and WRALTechWire.com. The group also has started or acquired new digital publications targeted at younger audiences, including The Point newsletter and the Raleigh & Company website. Additionally, it started a digital marketing services unit called Digital Elements, which provides a full range of customized marketing solutions to more than 100 clients.

He first joined Capitol Broadcasting Company in 1995 as the first managing editor of what was then called WRAL OnLine. He also has served as WRAL.com’s product development director and creative services director.

Conway is 1985 graduate of the University of North Carolina at Chapel Hill, where he received a B.A. in journalism. He has worked as a newspaper reporter and editor for newspapers in Raleigh, Greensboro and Orlando. He also has held administrative positions with the UNC School of Journalism, including assistant dean for distance education and executive education.

WRAL’s digital sales efforts were recognized in 2014 by Local Media Insider, which handed out awards for best media kit and best digital sales operation among TV stations. In addition to the national awards, the site has been a frequent winner of regional Murrow Award, including most recently in 2016.

The site also has won numerous best-website awards from the N.C. Associated Press Broadcaster's Association and from the Radio and Television Digital News Association of the Carolinas. Content, interactive graphics and social media efforts by the site also have won several Mid-South Emmy awards from the National Academy of Television Arts & Sciences, including a 2014 award for an integrated TV, radio, web and social program on the impact of money on college athletics.

Conway is a frequent guest lecturer at UNC’s School of Media and Journalism and helps judge new product pitches from students in the school’s Reese News Lab.