Marcellus Alexander was named executive vice president, Television for the National Association of Broadcasters in October 2002. Effective April 1, 2004, he was also named president of the National Association of Broadcasters Education Foundation (NABEF).
In his television role, responsibilities included growing TV’s membership and providing an operator’s perspective to discussions on Capitol Hill and FCC issues that impact the broadcast business.
As president of NABEF, his focus is on delivering its mission of providing broadcast training programs to strengthen our industry’s workforce and initiatives in support of the First Amendment and philanthropy.
Prior to joining NAB, Marcellus was station manager and acting general manager of KYW-TV Philadelphia from 1987-89 and vice president and general manager from 1999-2002. While at KYW, he improved the station’s news product, revitalized sales and strengthened its ties to the community.
Before joining KYW, Marcellus was vice president and general manager of WJZ-TV Baltimore. Under his direction, WJZ local news was expanded, Baltimore Orioles broadcasts were brought back and through a network affiliation change, WJZ market dominance was sustained.
Earlier in his career, he spent ten years in radio at then ABC owned and operated station WRIF-FM Detroit rising through the ranks to become vice president and general manager. In 1986, Marcellus helped organize an investor group that purchased WRIF from Cap Cities/ABC.
A native of Austin, Texas, Marcellus holds a BS degree in speech and journalism from Texas State University. In 1995, his alma mater presented him with its “Distinguished Alumni Award.” That same year, he received an honorary doctorate degree from Western Maryland College in recognition of his community service.