COLRAM
Committee on Local Radio Audience Measurement
The NAB Committee on Local Radio Audience Measurement consists of
volunteer broadcasters from NAB member organizations and other industry
leaders serving the research interests of radio.
Mission Statement (Revised Jan. 2002):
- To seek
new and improved ways to measure local radio audience
listening.
- To
proactively monitor developments among radio research providers and to
receive formal updates from such companies at semi-annual
meetings.
- To
collaborate with radio research companies in the evaluation of their
services and practices to ensure accurate, reliable audience research
data for broadcasters.
- To
evaluate research based on its value and utility for local radio
broadcasters.
- To work
independently and with other industry advisory groups to communicate and
advocate broadcasters' research concerns to radio measurement
services.
- To
serve as a resource for NAB member stations and for the industry on
issues requiring radio research expertise.
For more
information, contact Kathleen Fox at kfox@nab.org.
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