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AMBER Alert

AMBER (America's Missing: Broadcast Emergency Response) Alerts are emergency messages that broadcast when a law enforcement agency determines that a child has been abducted and is in imminent danger.

Please contact NAB by email at publicservice@nab.org or call (202) 429-5448 if you have any questions.

Guides

The AMBER Plan involves a unique partnership between law enforcement and broadcasters to quickly transmit an emergency alert via radio and television in critical child abduction cases. By using the ideas and resources provided by the U.S. Department of Justice, local broadcasters and law enforcement agencies have the tools they need to organize effective local AMBER Plans or strengthen plans that already exist. Click here for U.S. Department of Justice, AMBER Alert publications.

PSAs

NAB has joined forces with the U.S. Department of Justice to provide broadcasters with AMBER Alert PSAs for radio and TV. These PSAs feature John Walsh of America's Most Wanted and Ed Smart, the father of Elizabeth Smart. Radio PSAs are available below for stations to download.

Radio

AMBER Alert 1 :30

AMBER Alert 2 :20

Live Read Copy

(:30) IN JANUARY 1996, NINE-YEAR-OLD AMBER HAGERMAN WAS ABDUCTED AND LATER MURDERED. SADLY, HER DEATH REMAINS UNSOLVED. BUT SHE LEFT US WITH A GREAT LEGACY. IT'S CALLED AMBER ALERT. IT'S AND EARLY NOTIFICATION SYSTEM TO THE PUBLIC WHEN EVERY SECOND COUNTS. WHEN A CHILD IS ADBUCTED, YOU CAN HELP. AMBER ALERT IS A PARTNERSHIP - BROADCASTERS, LAW ENFORCEMENT, TRANSPORTATION AND YOU. THANK YOU FOR MAKING AMBER ALERT HAPPEN. THANK YOU FOR HELPING BRING CHILDREN HOME.

TV

Stations that are still in need of the AMBER Alert PSAs can contact NAB National Campaigns by emailing publicservice@nab.org  or calling (202) 429-5448.

AMBER Alert Media Training

AMBER Alert scenario based training is being offered through funding by the U.S. Department of Justice. Located at the University of South Carolina's Newsplex, this state-of-the-art scenario-based training facility affords participants hands-on experience in dealing with various incidents. Through small group exercises and media convergence software, Newsplex creates training scenarios from actual AMBER Alert cases. To learn more about the AMBER Alert scenario-based training at Newsplex, click here.