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Become An Ex
EX is a comprehensive national campaign that helps smokers create their own plan to quit smoking, as well as connects them to additional resources and information about quitting. It provides evidence-based tools to help smokers quit, including information that can help them prepare for a quit attempt by 1) “Re-learning” their thinking on the behavioral aspects of smoking and how different smoking triggers can be overcome with practice and preparation; 2) “Re-learning” their knowledge of addiction and how medications can increase their chances for quitting success; and 3) “Re-learning” their ideas of how support from friends and family members can play a critical role in quitting.
Because social support is so important, EX has used a state-of-the-art Web site (www.BecomeAnEX.org) as a convening point for smokers who want to quit and collaborate on their successes and challenges in the difficult quit process. EX tools were designed in collaboration with Mayo Clinic and with input from former and current smokers who have lived with this struggle, in order to provide smokers with a realistic approach based on evidence based research.
Most smokers in America – 70 percent – want to quit, but in 2000, only about five percent of smokers were successful in quitting long-term. Quitting smoking is ultimately one of the single most important lifestyle changes one can make to improve and extend their lives. Tobacco is the leading cause of preventable death in the United States; smokers therefore need to be armed with all the available information to make the best, most informed choices about the smoking cessation medications and resources available to them.
For more information visit www.BecomeAnEX.org.
Category: Drug Abuse, Health
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Code Blue for Lung Cancer
Raising awareness about the nation’s No. 1 cancer killer – lung cancer, Code Blue for Lung Cancer assists stations in educating communities about the detection and prevention of lung cancer during lung cancer awareness month in November and throughout the year.
Category: Health
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Diabetes Awareness
By 2025, it is projected that 1 in 6 people will be diagnosed with diabetes,
a growing epidemic that affects over 26 million Americans. A serious health condition, that if left untreated, can result in stroke, kidney disease, high blood pressure, blindness, nerve problems and amputations.
The Entertainment Industries Council, Inc. (EIC) and Novo Nordisk, a world leader in diabetes care, have partnered with celebrity ambassador Stephen Wallem on a PSA campaign to increase awareness of the disease and how to manage it. Mr. Wallem has non-preventable Type 1 diabetes, and is also an actor portraying an ongoing character with diabetes on the television series Nurse Jackie.
The campaign is being distributed to 1,500 broadcast and cable stations throughout the
country, as well as to online media.
Category: Health
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HHS HealthBeat
Designed to bring Americans the latest on nutrition, physical activity and other health information, HHS HealthBeat is a five-day-a-week continuous PSA campaign featuring experts with hands-on knowledge of health issues.
Category: Health
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Let’s Move! Ad Council PSAs
In conjunction with the one-year anniversary of the First Lady’s Let’s Move! initiative, the Ad Council launched a series of PSAs designed to address childhood obesity in the United States. “Park Day,” “Wallet,” “Blackout” and “T-Shirts” use a memorable original song, humor, creativity, and dynamic visuals respectively to inspire American families to get healthy and active.
Also available in support of Let’s Move! are the Beauty & the Beast PSAs “Healthy Tomorrow,” created by Walt Disney Studios Home Entertainment, the Fuel Up to Play 60/NFL PSA “Huddle,” as well as PSAs featuring the First Lady and professional baseball athletes, created by McCann-Erickson in partnership with Major League Baseball (MLB) and the MLB Players Association.
Category: Children, Health
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Let’s Move! NAB Senate Spouses PSAs
NAB recently developed a series of public service announcements in conjunction with the Partnership for a Healthier America for the Let’s Move! campaign. The Let’s Move! campaign, spearheaded by First Lady Michelle Obama, aims to reduce the growing epidemic of childhood obesity within a generation.
Over the past three decades, childhood obesity rates in America have tripled, and today, nearly one in three American children are overweight or obese. But by working together, we can solve this challenge so that children born today will reach adulthood at a healthy weight. The Let’s Move! campaign provides schools, families and communities the simple tools they need to help kids be more active, eat better and get healthy.
NAB has produced radio and television PSAs featuring members of the Senate Spouse’s Club encouraging their communities to get active. The spots offer parents ideas for healthy snacks, ways to exercise as a family and resources for additional information.
Category: Children, Health
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No Kid Hungry
Share Our Strength®, a national nonprofit, is ending childhood hunger in America by connecting children with the nutritious food they need to lead healthy, active lives. Through its No Kid Hungry® Campaign—a national effort to end childhood hunger in America by 2015—Share Our Strength ensures children in need are enrolled in federal nutrition programs, invests in community organizations fighting hunger, teaches families how to cook healthy, affordable meals, and builds public-private partnerships to end childhood hunger, at the state and city level. Visit www.Strength.org to get involved.
Category: Children, Health, Non-Profit
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Recovery Month
The National Association of Broadcasters has collaborated with the Substance Abuse and Mental Health Services Administration (SAMHSA) of the U.S. Department of Health and Human Services (HHS) to create materials for local broadcasters to help educate Americans on the fact that addiction treatment and mental health services can enable those with a mental or substance use disorder to live a healthy and rewarding life.
The Join the Voices for Recovery: Recovery Benefits Everyone fact sheet and live-read radio script book were designed to assist stations during National Recovery Month (Recovery Month) in September, when communities across the nation celebrate people in recovery, laud the work of treatment providers, and spread the message that prevention works, treatment is effective, and recovery is possible.
For more information regarding Recovery Month, please contact Michele Monroe or Ivette Torres of SAMHSA at (240) 276-2750 or visit www.recoverymonth.gov.
Category: Alcohol, Drug Abuse, Health
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Stand Up 2 Cancer
Help raise awareness in your community by distributing PSAs that build strong public support around finding a cure for cancer. Stand Up 2 Cancer (SU2C) is an initiative created to accelerate groundbreaking cancer research that will get new therapies to patients quickly and save lives. These PSAs feature a variety of individuals from the entertainment industry community, and inform viewers that this is where the end of cancer begins.
Category: Health
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Veteran Suicide Prevention - I Don’t Know What It’s Like
The PSA is in support of America’s military families, and promotes a tollfree helpline for America’s veterans who might be suffering from Post Traumatic Stress Disorder (PTSD).
The PSA is endorsed by Blue Star Families, The Department of Defense and the White House and is directed by actor and President of The Creative Coalition Tim Daly.
The PSA supporting America’s military families features: Golden Globe, Emmy and Grammy Award-winner Cher (Burlesque); NFL Pro-Bowler Terrell Owens; Karina Smirnoff (“Dancing with the Stars”); Maria Menounos (“Access Hollywood”); Omar Epps (“House”); Wendie Malick (“Hot in Cleveland”); Michael Chiklis (“No Ordinary Family,” “The Shield”); James Denton (“Desperate Housewives”); Taye Diggs (“Private Practice,” Rent); Bridget Moynahan (Battle: Los Angeles); CCH Pounder (Avatar); Aaron Staton (“Mad Men”); Ariel Winter (“Modern Family”); Golden Globe and Academy Award-winner Alfre Woodard (“Memphis Beat”); Eliza Dushku (“Dollhouse”); Hector Elizondo (“Monk”); Peter Gallagher (“Californication”); Jon Huertas (“Castle”); Ashley Jones (“The Bold and the Beautiful”); Richard Kind (A Serious Man); Tom Arnold (True Lies, “Roseanne”); Holt McCallany (“Lights Out,” Fight Club); Esai Morales (Gun Hill Road); Sara Rue (“Eastwick”); Lea Thompson (“Caroline in the City”); Steven Weber (“Wings”), and Robert Davi (“Criminal Minds”).
Category: Health, Non-Profit, Troops
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