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| COMMUNITY |
9/11 Memorial
Ten years after the tragic events of September 11th, 2001, the National September 11 Memorial will open in New York City. The Memorial is a tribute the nearly 3,000 people killed in the terror attacks of September 11, 2001 at the World Trade Center site, near Shanksville, Pa., and at the Pentagon, as well as the six people killed in the World Trade Center bombing in February 1993. The Museum which will open in September 2012, honors the memory of the victims and preserves the history of 9/11. In doing so, it will aspire to educate the millions of people expected to visit the World Trade Center each year in hopes of building a better future.
A new PSA campaign will raise awareness of the importance of the Memorial, and features people impacted by the tragedies of September 11th, 2001 – including first responders, family members, and survivors. Their words show how the Memorial will help Americans “Honor, Remember, and Reunite,” and encourages viewers to support the Memorial, learn more and reserve a visit.
These PSAs are complemented by a redistribution of the Ad Council’s “I am an American” PSA. In September 2001, Texas ad agency GSD&M created a PSA to celebrate the country’s extraordinary diversity and remind Americans that this was the time to unite as a country. And 10 years later, the message continues to resonate.
Category: Community, Disaster, Humanitarian
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Census 2010
The U.S. Census counts every resident in the United States. It is mandated by Article I, Section 2 of the Constitution and takes place every 10 years. The data collected by the decennial census determine the number of seats each state has in the U.S. House of Representatives. Apportionment is the process of dividing the seats in the House of Representatives among the 50 states based on the population figures collected during the decennial census.
But how does it actually work? Watch the Amazing Apportionment Machine video.
Category: Community
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Disability Awareness
To commemorate the 20th Anniversary of the Americans with Disabilities Act (ADA), signed into law July 26, 1990 by President George H.W. Bush, air PSAs that remind Americans to look at how far we have come.
The PSAs, featuring President Barack Obama, reinforce the importance of this law that protects the civil rights of individuals with disabilities.
Stations can obtain the TV PSAs via satellite from 11:30 a.m. - 12:00 p.m. (ET) on Wednesday, August 4.
The satellite coordinates are: C-Band, Galaxy 19 Transponder C15 Analog, 97 degrees West, Downlink Frequency 4000 - Vertical, Audio: 6.2/6.8
Visit www.disability.gov to learn more.
Category: Community
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Eldercare Locator
The Eldercare Locator, a free public service of the U.S. Administration on Aging, Department of Health and Human Services, is a service that connects older adults and their caregivers with resources and information nationwide. The Eldercare Locator is designed to help older adults and their families and caregivers find their way through the maze of services for seniors by identifying trustworthy local support resources.
Category: Community
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Election 2010
As we approach the mid-term elections this November, it is important to remember the critical role that broadcasters will play in helping boost voter registration, education and turnout in their communities. From now through Election Day on November 2, incorporate the information from the Election 2010 guidebook into your programming and air PSAs that spread the word about the importance of casting an informed vote.
2010 Election Log: Log your station’s donated airtime and election initiatives with NAB’s online Station
Debate Tracker and Log of Voter Education Activities at www.nab.org/electionlog.
Category: Community
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Employer Support of the Guard and Reserve
Employer Support of the Guard and Reserve is a Department of Defense agency established in 1972 to develop and maintain employer support for Guard and Reserve service. ESGR advocates relevant initiatives, recognizes outstanding support, increases awareness of applicable laws, and resolves conflict between service members and employers. Paramount to ESGR’s mission is encouraging the employment of Guardsmen and Reservists who bring integrity, global perspective and proven leadership to the civilian workforce. Visit www.ESGR.mil
Category: Community, Finance, Troops
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Foreclosure Prevention
To reach homeowners in danger of losing their homes due to mortgage difficulties, PSAs are available about foreclosure prevention. The campaign provides free financial guidance to the more than 1 million families in America facing foreclosure.
Category: Community
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Freedom of Speech
Award winning PSAs produced by college communications students highlight the importance of free speech. The PSAs are available to remind us of this fundamental freedom and to celebrate the founding principles of our country.
Click here to download broadcast-quality radio and television PSAs.
Category: Community, School
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H1N1/ Swine Flu
Help your community stay informed about the H1N1 flu virus with these resources, which include a new series of PSAs developed in partnership with the Ad Council, the White House, the U.S. Department of Health and Human Services (HHS) and Sesame Workshop. Your state may also have localized resources. Check with your state broadcaster association.
Public service announcements from members of Congress are available from the U.S. Department of Health and Human Services.
To view the participants from your state, preview a PSA or download an MP3 file of a PSA, click here.
Category: Community, Disaster, Emergency Preparedness, Safety
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Identity Theft
Identity theft is a serious problem that costs individuals and businesses millions of dollars each year. The identity theft prevention initiative and PSAs help consumers take practical steps to protect their personal information and win the fight against identity theft.
Category: Community, Safety
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iParticipate
Reinforce the importance of volunteerism and inspire community work throughout America’s communities by airing PSAs that praise the contributions of military servicemen and women while asking Americans to assist veterans and military families who need help.
For more information about the initiative and to search volunteer opportunities in your area, please visit http://www.iparticipate.org/.
Category: Community, Troops, Volunteer
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National Cyber Security Awareness Month
The Cyber Security Pledge campaign is an initiative of the nonprofit Center for Internet Security, and is designed to encourage citizens to declare their commitment to using good practices for staying safe on the Internet.
The online pledge delineates key behaviors for users to protect themselves and their information, both at home and in the workplace. The pledge also encourages users to take action by spreading the message of good cyber security practices to their friends, coworkers, neighbors and community.
The pledge is one of many initiatives underway in support of National Cyber Security Awareness Month in October. To sign the pledge and learn more about staying safe online, visit http://www.cisecurity.org/.
Category: Community, Consumer Awareness, Non-Profit, Safety
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National Library Service
The National Library Service for the Blind and Physically Handicapped (NLS)—the Library of Congress’ talking-book and braille program—celebrated 80 years of helping visually impaired and physically handicapped individuals to enjoy reading their favorite books and magazines.
Talking Books is a free library service that provides digitally recorded books and special playback equipment to a readership of more than 850,000 Americans. Any resident of the United States or U.S. citizen living abroad whose low vision, blindness or physical handicap makes reading regular print difficult is eligible for the program. The NLS collection of more than 400,000 titles of bestsellers, classics, biographies, romance, and other genres delights even the most selective readers. Magazine lovers enjoy free subscriptions to more than 40 periodicals in audio format.
Patrons are served locally through a national network of cooperating libraries. Beginning with just 19 libraries in 1931, the NLS network today includes 113 libraries throughout the United States and its territories. Thirteen percent of our wounded soldiers returning from Iraq and Afghanistan have eye injuries. U.S. veterans receive priority lending status for NLS materials. NLS considers its service to veterans to be a core part of its mandate.
Your station can help -- consider including these 15, 30- and 60 -- second public service announcements in your daily rotation schedule. Empower listeners with this valuable information.
Listeners interested in more information or in signing up may call 888-NLS-READ or visit www.loc.gov/nls/.
Category: Children, Community, Consumer Awareness, Non-Profit
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Renew America Together
Aimed at summoning a new spirit of service in America, the "Renew America Together" campaign features President Obama and includes the television public service announcement (PSA) "Step Forward" and radio PSA "Chapter." Audiences can log on to USAService.org to find ways to make an ongoing commitment to serve their communities and their country. Nearly 6,000 volunteer projects and opportunities across the country are listed on USAService.org .
Category: Community, Non-Profit, Volunteer
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Rotary International
Download Rotary’s Humanity in Motion television and radio public service announcements (PSAs) that focus on Rotary volunteer efforts addressing critical humanitarian issues. Whether funding scholarships, creating neighborhood centers, or ridding the world of a terrible disease, Rotary club members believe anything is possible.
Category: Community, Humanitarian, Non-Profit, Volunteer
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Teen Suicide Prevention
Suicide is the 3rd leading cause of death among youth 15-24 following accidents and homicide. To reduce the incidence of suicide and suicide attempts among troubled teens, air PSAs that focus on changing this alarming statistic. The WeCanHelpUs campaign tells teens that whatever their problem, there is a way to get through it. Viewers are directed to visit www.reachout.com where they can view and listen to stories from teens that have been there and made it.
Category: Children, Community, Safety
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Toys for Tots
For over 60 years, the Marine Corps Reserve Toys for Tots Program has provided happiness and hope to disadvantaged children who might otherwise be overlooked during the Christmas holiday season. Ensure that no child is left empty handed this year by airing holiday themed PSAs that encourage communities to donate.
Category: Children, Community, Humanitarian, Troops
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VISTA: Fight Poverty with Passion
From America’s rural communities to our inner cities, VISTA volunteers are on the front lines fighting poverty with passion. Encourage your community to help make a difference by airing PSAs illustrating the continuing impact that VISTA volunteers are having across America every day—and the need for dedicated individuals at all stages of their adult lives to apply their passions and skills to help the neediest Americans break the cycle of poverty.
Category: Community, Volunteer
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Volunteer Service
The "Get Involved" PSA campaign was developed to encourage the baby-boomer generation to devote some free time to making a difference in their communities-and, in turn, to redefine the meaning and purpose of their older years.
Category: Community, Volunteer
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We Don’t Serve Teens
Help reduce illegal underage drinking and its harmful side effects with resources from the We Don’t Serve Teens program. The campaign works to limit teens’ access to alcohol in an effort to prevent risky behavior and injury commonly associated with illegal underage alcohol consumption.
Category: Alcohol, Community, Drunk Driving
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