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| CHILDREN |
Bullying
With bullying becomming a problem of nearly epidemic proportions, the National Bullying Prevention Campaign strives to actively engage 9- through 13- year-old youths, and those who shape their world, in an effort to change the environment in which bullying occurs and help Stop Bullying Now.
Category: Children
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Let’s Move! Ad Council PSAs
In conjunction with the one-year anniversary of the First Lady’s Let’s Move! initiative, the Ad Council launched a series of PSAs designed to address childhood obesity in the United States. “Park Day,” “Wallet,” “Blackout” and “T-Shirts” use a memorable original song, humor, creativity, and dynamic visuals respectively to inspire American families to get healthy and active.
Also available in support of Let’s Move! are the Beauty & the Beast PSAs “Healthy Tomorrow,” created by Walt Disney Studios Home Entertainment, the Fuel Up to Play 60/NFL PSA “Huddle,” as well as PSAs featuring the First Lady and professional baseball athletes, created by McCann-Erickson in partnership with Major League Baseball (MLB) and the MLB Players Association.
Category: Children, Health
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Let’s Move! NAB Senate Spouses PSAs
NAB recently developed a series of public service announcements in conjunction with the Partnership for a Healthier America for the Let’s Move! campaign. The Let’s Move! campaign, spearheaded by First Lady Michelle Obama, aims to reduce the growing epidemic of childhood obesity within a generation.
Over the past three decades, childhood obesity rates in America have tripled, and today, nearly one in three American children are overweight or obese. But by working together, we can solve this challenge so that children born today will reach adulthood at a healthy weight. The Let’s Move! campaign provides schools, families and communities the simple tools they need to help kids be more active, eat better and get healthy.
NAB has produced radio and television PSAs featuring members of the Senate Spouse’s Club encouraging their communities to get active. The spots offer parents ideas for healthy snacks, ways to exercise as a family and resources for additional information.
Category: Children, Health
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Mentoring
In hopes of encouraging volunteerism in mentoring throughout the year and during National Mentoring Month in January, the mentoring campaign highlights the positive impact mentoring can have on young lives and encourages people to learn how they can get involved in their community. The PSAs inspire adults to “pass it on and become a mentor.”
Category: Children, School
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National Library Service
The National Library Service for the Blind and Physically Handicapped (NLS)—the Library of Congress’ talking-book and braille program—celebrated 80 years of helping visually impaired and physically handicapped individuals to enjoy reading their favorite books and magazines.
Talking Books is a free library service that provides digitally recorded books and special playback equipment to a readership of more than 850,000 Americans. Any resident of the United States or U.S. citizen living abroad whose low vision, blindness or physical handicap makes reading regular print difficult is eligible for the program. The NLS collection of more than 400,000 titles of bestsellers, classics, biographies, romance, and other genres delights even the most selective readers. Magazine lovers enjoy free subscriptions to more than 40 periodicals in audio format.
Patrons are served locally through a national network of cooperating libraries. Beginning with just 19 libraries in 1931, the NLS network today includes 113 libraries throughout the United States and its territories. Thirteen percent of our wounded soldiers returning from Iraq and Afghanistan have eye injuries. U.S. veterans receive priority lending status for NLS materials. NLS considers its service to veterans to be a core part of its mandate.
Your station can help -- consider including these 15, 30- and 60 -- second public service announcements in your daily rotation schedule. Empower listeners with this valuable information.
Listeners interested in more information or in signing up may call 888-NLS-READ or visit www.loc.gov/nls/.
Category: Children, Community, Consumer Awareness, Non-Profit
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No Kid Hungry
Share Our Strength®, a national nonprofit, is ending childhood hunger in America by connecting children with the nutritious food they need to lead healthy, active lives. Through its No Kid Hungry® Campaign—a national effort to end childhood hunger in America by 2015—Share Our Strength ensures children in need are enrolled in federal nutrition programs, invests in community organizations fighting hunger, teaches families how to cook healthy, affordable meals, and builds public-private partnerships to end childhood hunger, at the state and city level. Visit www.Strength.org to get involved.
Category: Children, Health, Non-Profit
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Raise Me Up
Raise Me Up is a campaign to raise awareness and inspire action on behalf of children in foster care in communities all across America.
Category: Children
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School Dropout Prevention
Help young people learn, stay in school and graduate prepared for life with public service materials from the nation’s largest dropout prevention community-based network. Focusing on the lowest performing schools and the students most vulnerable to dropping out, CIS serves as a bridge between schools and businesses, faith groups, nonprofits and government agencies.
Category: Children, School
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Teen Suicide Prevention
Suicide is the 3rd leading cause of death among youth 15-24 following accidents and homicide. To reduce the incidence of suicide and suicide attempts among troubled teens, air PSAs that focus on changing this alarming statistic. The WeCanHelpUs campaign tells teens that whatever their problem, there is a way to get through it. Viewers are directed to visit www.reachout.com where they can view and listen to stories from teens that have been there and made it.
Category: Children, Community, Safety
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Toys for Tots
For over 60 years, the Marine Corps Reserve Toys for Tots Program has provided happiness and hope to disadvantaged children who might otherwise be overlooked during the Christmas holiday season. Ensure that no child is left empty handed this year by airing holiday themed PSAs that encourage communities to donate.
Category: Children, Community, Humanitarian, Troops
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