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| 9/11 MEMORIAL |
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9/11 Memorial
Ten years after the tragic events of September 11th, 2001, the National September 11 Memorial will open in New York City. The Memorial is a tribute the nearly 3,000 people killed in the terror attacks of September 11, 2001 at the World Trade Center site, near Shanksville, Pa., and at the Pentagon, as well as the six people killed in the World Trade Center bombing in February 1993. The Museum which will open in September 2012, honors the memory of the victims and preserves the history of 9/11. In doing so, it will aspire to educate the millions of people expected to visit the World Trade Center each year in hopes of building a better future.
A new PSA campaign will raise awareness of the importance of the Memorial, and features people impacted by the tragedies of September 11th, 2001 – including first responders, family members, and survivors. Their words show how the Memorial will help Americans “Honor, Remember, and Reunite,” and encourages viewers to support the Memorial, learn more and reserve a visit.
These PSAs are complemented by a redistribution of the Ad Council’s “I am an American” PSA. In September 2001, Texas ad agency GSD&M created a PSA to celebrate the country’s extraordinary diversity and remind Americans that this was the time to unite as a country. And 10 years later, the message continues to resonate.
Partner: 9/11 Memorial, Ad Council
Category: Community, Disaster, Humanitarian
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| CAMPAIGN ELEMENTS |
Television
To download broadcast-quality TV PSAs, click here.
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