Spot Center

AMBER ALERT

AMBER Alert
AMBER (America’s Missing: Broadcast Emergency Response) Alerts are emergency messages that broadcast when a law enforcement agency determines that a child has been abducted and is in imminent danger.

Partner: Department of Justice

Category: Safety



CAMPAIGN ELEMENTS

Radio
Television
  • AMBER Alert 1 :30
  • AMBER Alert 2 :20

ADDITIONAL CAMPAIGN ELEMENTS

Guidebook

PSA Scripts

(:30) IN JANUARY 1996, NINE-YEAR-OLD AMBER HAGERMAN WAS ABDUCTED AND LATER MURDERED. SADLY, HER DEATH REMAINS UNSOLVED. BUT SHE LEFT US WITH A GREAT LEGACY. IT’S CALLED AMBER ALERT. IT’S AND EARLY NOTIFICATION SYSTEM TO THE PUBLIC WHEN EVERY SECOND COUNTS. WHEN A CHILD IS ADBUCTED, YOU CAN HELP. AMBER ALERT IS A PARTNERSHIP - BROADCASTERS, LAW ENFORCEMENT, TRANSPORTATION AND YOU. THANK YOU FOR MAKING AMBER ALERT HAPPEN. THANK YOU FOR HELPING BRING CHILDREN HOME.



 

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