Spot Center

LET’S MOVE! AD COUNCIL PSAS

Let’s Move! Ad Council PSAs
In conjunction with the one-year anniversary of the First Lady’s Let’s Move! initiative, the Ad Council launched a series of PSAs designed to address childhood obesity in the United States. “Park Day,” “Wallet,” “Blackout” and “T-Shirts” use a memorable original song, humor, creativity, and dynamic visuals respectively to inspire American families to get healthy and active. Also available in support of Let’s Move! are the Beauty & the Beast PSAs “Healthy Tomorrow,” created by Walt Disney Studios Home Entertainment, the Fuel Up to Play 60/NFL PSA “Huddle,” as well as PSAs featuring the First Lady and professional baseball athletes, created by McCann-Erickson in partnership with Major League Baseball (MLB) and the MLB Players Association.

Partner: Ad Council

Category: Children, Health



CAMPAIGN ELEMENTS

Radio

All Radio spots were distributed via FirstSpin.
Username: ADACPSAFM Password: PURPLE

Looney Tunes
(Available in English)
Maya & Miguel
(Available in Spanish)

Click here to download broadcast quality PSAs.

Major League Baseball (MLB)
(Available in English)
Beauty & The Beast
(Available in English and Spanish)

Click here to download broadcast quality PSAs.
Television

Park Day PSAs
Click here to download broadcast quality PSAs.

Wallet PSAs
Click here to download broadcast quality PSAs.

Blackout
Click here to download broadcast quality PSAs.

T-Shirts
(Available in Spanish)
Click here to download broadcast quality PSAs.

Huddle
Click here to download broadcast quality PSAs.

Let’s Move - MLB Teams
Click here to download broadcast quality PSAs.

Let’s Move Orioles
Click here to download broadcast quality PSAs.

Let’s Move Rays
Click here to download broadcast quality PSAs.

Let’s Move Yankees
Click here to download broadcast quality PSAs.

 

© Copyright 2011. National Association of Broadcasters.   Privacy Policy