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Become An Ex
EX is a comprehensive national campaign that helps smokers create their own plan to quit smoking, as well as connects them to additional resources and information about quitting. It provides evidence-based tools to help smokers quit, including information that can help them prepare for a quit attempt by 1) “Re-learning” their thinking on the behavioral aspects of smoking and how different smoking triggers can be overcome with practice and preparation; 2) “Re-learning” their knowledge of addiction and how medications can increase their chances for quitting success; and 3) “Re-learning” their ideas of how support from friends and family members can play a critical role in quitting.
Because social support is so important, EX has used a state-of-the-art Web site (www.BecomeAnEX.org) as a convening point for smokers who want to quit and collaborate on their successes and challenges in the difficult quit process. EX tools were designed in collaboration with Mayo Clinic and with input from former and current smokers who have lived with this struggle, in order to provide smokers with a realistic approach based on evidence based research.
Most smokers in America – 70 percent – want to quit, but in 2000, only about five percent of smokers were successful in quitting long-term. Quitting smoking is ultimately one of the single most important lifestyle changes one can make to improve and extend their lives. Tobacco is the leading cause of preventable death in the United States; smokers therefore need to be armed with all the available information to make the best, most informed choices about the smoking cessation medications and resources available to them.
For more information visit www.BecomeAnEX.org.
Partner: American Legacy Foundation, Ad Council
Category: Drug Abuse, Health
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