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| JUMPSTART’S READ FOR THE RECORD |
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Jumpstart’s Read for the Record
Educate your community on the importance of early childhood education and encourage them to become involved with Jumpstart’s Read for the Record on October 8, 2009 by donating a book to a child in need, creating an online book drive or reading at an event in your community in a record-breaking celebration of reading, community service, and fun. Pledge to read today at www.readfortherecord.org .
Partner: Jumpstart
Category: Children, Community, School, Volunteer
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| CAMPAIGN ELEMENTS |
Radio
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Television
- Lo Bosworth, Campaign Ambassador :60, :15
- Mary-Louise Parker, Campaign Spokesperson :30, :15
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| ADDITIONAL CAMPAIGN ELEMENTS
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Programming Ideas
- Interview a Jumpstart Corps member or community volunteer in your area, Jumpstart’s Read for the Record event organizer or Jumpstart’s President and learn more about what you and your audience can do to combat the early childhood education crisis.
- Invite your audience to support early childhood education by prompting them to pledge to read at readfortherecord.org, create or join a book drive, read in their community and purchase or donate a limited edition copy of The Very Hungry Caterpillar .
PSA Scripts
- Read for the Record :15
Hi, I’m [insert name here]. Join me on October 8th for Jumpstart’s Read for the Record – a celebration of reading, community service , and fun – to raise awareness about the importance of early education and donate books to children in need. Pledge to read with us at read for the record dot org . Thank you and happy reading!
- Read for the Record :30
Hi, I’m [insert name here]. Join me on October 8th for Jumpstart’s Read for the Record – a celebration of reading, community service, and fun – to raise awareness about the importance of early education. This year, we will break the world record with more than ONE MILLION children reading the same book on the same day and hope to donate 250,000 campaign books to children in need. But we need your help. Text the word BOOK, B-O-O-K to 90999 to donate 10 dollars to Jumpstart; your donation will help put a book into the hands of a child. Visit read for the record dot org to pledge to read. Thank you and happy reading!
- Read for the Record :60
Hi, I’m [insert name here] from [insert relevant info here]. Did you know that half of all children in low-income communities enter school without the skills they need to succeed? Jumpstart is working to ensure that all children are ready for school and ready for life. I support Jumpstart and hope you will too. Here’s how. Join me on October 8th for Jumpstart’s Read for the Record – a record-breaking celebration of reading, service, and fun – all to support Jumpstart’s work with America’s preschool children. Jumpstart’s annual Read for the Record campaign raises awareness about the importance of early education and donates more than 250,000 books to children in low income communities. But we need your help. You can help give a book to a child in need by making a donation right now with your cell phone. Text the word BOOK, “B-O-O-K” to 90999 to automatically donate $10 to Jumpstart – to help donate a book to a child. And pledge to read with us on October 8th. Visit read for the record dot org to pledge to read and learn more. Together we’ll break a world record and put books into the hands of children in need. Thank you and happy reading!
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