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| FRIENDS DON’T LET FRIENDS DRIVE DRUNK |
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Friends Don’t Let Friends Drive Drunk
Help save lives by encouraging your audience to prevent a friend from driving drunk with PSAs bearing the landmark tagline, “Friends Don’t Let Friends Drive Drunk.” The PSAs target the critical 21- to 34-year old audience that represents over half of all alcohol-related fatalities.
Partner: RADD: The Entertainment Industry’s Voice for Road Safety and the Ad Council
Category: Drunk Driving
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| CAMPAIGN ELEMENTS |
Radio
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Television
- Sammy Hagar :30, :15
- Josh Kelley :30, :15
- Five for Fighting :30, :15
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