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| FEMA- READY BUSINESS |
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FEMA- Ready Business
Ready Business, an extension of the successful Ready campaign, is designed to educate owners and managers of small to medium-sized businesses about preparing their employees, operations and assets in the event of an emergency.
Partner: Federal Emergency Management Agency (FEMA)
Category: Emergency Preparedness
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| CAMPAIGN ELEMENTS |
Radio
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Television
- Advance Planning featuring the former Presidents Bush and Clinton :30
- Resiliency featuring the former Presidents Bush and Clinton :30
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| ADDITIONAL CAMPAIGN ELEMENTS
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PSA Scripts
- EXPERIENCE LINES (:30)
YOU’VE WORKED HARD TO BUILD YOUR BUSINESS. WHAT WOULD HAPPEN IF THERE WAS A FIRE? OR A CYBER ATTACK? OR A FLOOD? YOU NEED AN EMERGENCY PREPAREDNESS PLAN TO PROTECT YOUR PEOPLE, DATA AND OTHER ASSETS. VISIT READY.GOV TO START OR UPDATE YOUR PLAN. AT READY.GOV, YOU CAN DOWNLOAD FREE CHECKLISTS, TEMPLATES AND OTHER RESOURCES WITH PRACTICAL ADVICE FOR BUSINESS. PUT AN AFFORDABLE PLAN IN PLACE AND KEEP YOUR BUSINESS UP AND RUNNING. BECAUSE BECOMING A SUCCESS IS HARD WORK. PROTECTING IT ISN’T WITH READY.GOV. BROUGHT TO YOU BY THE U.S. DEPARTMENT OF HOMELAND SECURITY AND THE AD COUNCIL.
- EXPERIENCE LINES (:20)
YOU’VE WORKED HARD TO BUILD YOUR BUSINESS. PROTECT IT WITH AN EMERGENCY PREPAREDNESS PLAN. VISIT READY.GOV TO DOWNLOAD FREE CHECKLISTS, TEMPLATES AND OTHER TOOLS WITH PRACTICAL ADVICE ON HOW TO CREATE AN AFFORDABLE PLAN. BECOMING A SUCCESS IS HARD WORK. PROTECTING IT ISN’T WITH READY.GOV. BROUGHT TO YOU BY THE U.S. DEPARTMENT OF HOMELAND SECURITY AND THE AD COUNCIL.
- EXPERIENCE LINES (:15)
PROTECT YOUR BUSINESS WITH AN EMERGENCY PREPAREDNESS PLAN. VISIT READY.GOV TO DOWNLOAD FREE CHECKLISTS, TEMPLATES AND OTHER TOOLS WITH PRACTICAL ADVICE ON HOW TO CREATE AN AFFORDABLE PLAN. BROUGHT TO YOU BY THE U.S. DEPARTMENT OF HOMELAND SECURITY AND THE AD COUNCIL.
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