Radio
- Food :60, :50/:10, :30, :15
- Meeting Place :60, :50/:10, :30, :15
- Consumer featuring former Presidents Bush and Clinton :30
- Business featuring former Presidents Bush and Clinton :30
- Ashes :30
- Reminders :30
- Everyday :30
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Television
- Picking Up the Girls :30, :15
- Cell Phone :25/:05
- Meeting Place :30, :25/:05, :15
- Tomato Paste :30, :25/05, :15
- Family Preparedness featuring First Lady Laura Bush :30, :20/:10
- Advance Planning featuring former Presidents Bush and Clinton :30
- Resiliency featuring former Presidents Bush and Clinton :30
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| ADDITIONAL CAMPAIGN ELEMENTS
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Download a copy of the Are You Ready? Guidebook here.
PSA Scripts
- (:30) TERRORISM ISN’T JUST A THREAT FOR BIG CITIES. IT’S A POTENTIAL THREAT EVERYWHERE, EVEN RIGHT HERE. THAT’S WHY ALL OF US NEED TO THINK ABOUT HOW TO BE READY IN THE EVENT SOMETHING HAPPENS. WHAT DOES IT MEAN TO BE READY? IT MEANS HAVING A KIT OF EMERGENCY SUPPLIES, AS WELL AS A PLAN FOR WHAT WE’LL DO, HOW WE’LL COMMUNICATE WITH OUR FAMILIES. AND IT MEANS LEARNING MORE ABOUT THE KIND OF THREATS WE MIGHT FACE. DON’T WAIT FOR A DISASTER TO FIND OUT IF YOU’RE READY. VISIT WWW.READY.GOV FOR MORE INFORMATION. THIS IS A PUBLIC SERVICE MESSAGE FROM (STATION).
- (:20) WHETHER WE FACE A NATURAL DISASTER OR A MAN-MADE ONE, IT’S STILL A DISASTER. AND WE NEED TO BE READY. THAT MEANS HAVING A KIT OF EMERGENCY SUPPLIES, AS WELL AS A PLAN FOR WHAT WE’LL DO, HOW WE’LL COMMUNICATE WITH OUR FAMILIES. AND IT MEANS LEARNING MORE ABOUT THE KIND OF THREATS WE MIGHT FACE. VISIT WWW.READY.GOV FOR MORE INFORMATION. THIS IS A PUBLIC SERVICE MESSAGE FROM (STATION).
- (:15) HAVE YOU PACKED A FAMILY DISASTER KIT? KNOW WHAT ROUTE YOU’D TAKE OUT OF TOWN IF YOU HAD TO EVACUATE? THINK I’M PARANOID? THINK AGAIN. VISIT WWW.READY.GOV TO FIND OUT MORE ABOUT WHAT YOU CAN DO TO PREPARE FOR A NATURAL DISASTER OR TERRORIST INCIDENT. THIS IS A PUBLIC SERVICE MESSAGE FROM (STATION).
- (:15) YOU KNOW, THE BOY SCOUTS HAVE IT RIGHT. WHEN IT COMES TO TERRORIST THREATS AND OTHER DISASTERS, WE NEED TO “BE PREPARED”. VISIT WWW.READY.GOV TO FIND OUT WHAT YOU CAN DO TO PROTECT YOURSELF, YOUR FAMILY AND YOUR BUSINESS BEFORE DISASTER STRIKES. THIS IS A PUBLIC SERVICE MESSAGE FROM (STATION).
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