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| DIABETES AWARENESS |
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Diabetes Awareness
By 2025, it is projected that 1 in 6 people will be diagnosed with diabetes,
a growing epidemic that affects over 26 million Americans. A serious health condition, that if left untreated, can result in stroke, kidney disease, high blood pressure, blindness, nerve problems and amputations.
The Entertainment Industries Council, Inc. (EIC) and Novo Nordisk, a world leader in diabetes care, have partnered with celebrity ambassador Stephen Wallem on a PSA campaign to increase awareness of the disease and how to manage it. Mr. Wallem has non-preventable Type 1 diabetes, and is also an actor portraying an ongoing character with diabetes on the television series Nurse Jackie.
The campaign is being distributed to 1,500 broadcast and cable stations throughout the
country, as well as to online media.
Partner: The Entertainment Industries Council, Inc. (EIC), Novo Nordisk
Category: Health
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| CAMPAIGN ELEMENTS |
Television
To preview the TV PSAs click here.
For a copy of the broadcast-quality TV PSAs,
please email PublicService@nab.org.
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