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| CARE |
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CARE
CARE helps millions of people around the world effect real, positive change in their lives by fighting root causes of poverty in the world’s poorest communities. CARE places special focus on working alongside poor women because, equipped with the proper resources, women have the power to help whole families and entire communities escape poverty.
Partner: CARE
Category: Humanitarian
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| CAMPAIGN ELEMENTS |
Radio
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Television
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| ADDITIONAL CAMPAIGN ELEMENTS
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PSA Scripts
- I Am Powerful/Education :20
ANNCR: WHAT’S THE BEST TOOL TO HELP A WOMAN OUT OF POVERTY? IT COULD BE A PENCIL.CARE KNOWS EDUCATING WOMEN AND GIRLS LEADS TO HEALTHIER FAMILIES AND MORE INCOME. IT CAN BREAK THE CYCLE OF POVERTY FOR A WHOLE FAMILY.SHE HAS THE POWER TO CHANGE HER WORLD. YOU HAVE THE POWER TO HELP HER DO IT.
CALL 1-800-521-CARE, OR VISIT CARE.ORG.
- Generic/Education :20
ANNCR: IN MANY POOR COUNTRIES, GIRLS ARE DENIED THE CHANCE TO GO TO SCHOOL.CARE WORKS TO IMPROVE EDUCATION FOR GIRLS. BECAUSE AN EDUCATED, EMPORWERED WOMAN CAN HELP LIFT HER FAMILY AND HER WHOLE COMMUNITY OUT OF POVERTY. SHE HAS THE POWER TO CHANGE HER WORLD. YOU HAVE THE POWER TO HELP HER DO IT. CALL 1-800-521-CARE, OR VISIT CARE.ORG.
- Generic/Education :20
ANNCR: CARE WORKS TO EMPOWER WOMEN IN THE FIGHT AGAINST POVERTY. ONE OF THE BEST WAYS TO DO THIS IS EDUCATING GIRLS. SIX DECADES OF EXPERIENCE HAVE SHOWN THAT EDUCATIED GIRLS GROW UP TO HAVE HEALTHIER FAMILIES AND MORE INCOME.SHE HAS THE POWER TO CHANGE HER WORLD. YOU HAVE THE POWER TO HELP HER DO IT.
CALL 1-800-521-CARE, OR VISIT CARE.ORG.
Programming Ideas
- Interview one of CARE’s many experts about women’s empowerment and the fight against global poverty. Contact Cynthia Carson to set up an interview: 202-595-2807 or ccarson@care.org.
- Invite your audience to support the empowerment of women around the world by visiting www.care.org, where they can:
- Send their own personal message of solidarity with marginalized women through CARE’s online Power Circle.
- Create their own Web pages and encourage others to speak out.
- Launch a local promotion with CARE to involve your audience in the movement to empower women. Contact Cynthia Carson for more information: 202-595-2807 or ccarson@care.org.
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