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| CELEBRATION GRAD |
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| ADDITIONAL CAMPAIGN ELEMENTS
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Facts
- Every year, more than 5,000 teens die from alcohol-related injuries; approximately 2,000 of these deaths involve impaired driving.
- Seven in 10 illegal underage drinkers report binge drinking.
- The majority of high school seniors do not view binge drinking as risky.
- The majority of teens point to their parents as a main reason for saying no to alcohol.
Parents and Prevention
- Talk to your child about your expectations for no drinking. Talk to other parents so you’re all sending the same message.
- Make sure your child has an alcohol-free plan for the evening and make sure you know it.
- Know who is driving when your child goes out. If you’re uncomfortable with the driver or the situation, arrange for other transportation options.
In the Community
- Send sports anchors, DJs and other popular station personalities to schools to participate in assemblies that send a positive message about abstaining from alcohol.
- Promote and support the National Organization for Youth Safety, an organization committed to enhancing safe and healthy lifestyles through youth empowerment and leadership.
- 50 Best Award
50 $1,000 scholarships will be given to local youth organizations with winning traffic safety projects. The safety project needs to occur in May and can be submitted for a chance to win at www.noys.org.
- Act Out Loud Contest
20 teams were selected in February 2009 for having the best teen traffic safety projects. They can be followed online at www.actoutloud.org and voted on from May 11 – 22. The team with the most votes wins $10,000 to invest in future youth traffic safety efforts.
On the Air
- Interview teachers, parents, police, doctors, emergency room personnel, teens and others about the extent of underage drinking in the community. Use clips from the interviews in PSAs and news stories throughout graduation season.
- Interview local teens about their plans for the future after graduation.
PSA Scripts:
- Do Your Part :10
HEY, DO YOUR PART. CELEBRATE SMART THIS GRADUATION SEASON BY LEAVING ALCOHOL OUT. A PUBLIC SERVICE ANNOUNCEMENT BROUGHT TO YOU BY (STATION).
- Station Talent :20
HI, THIS IS (STATION TALENT) WITH A MESSAGE FOR THE CLASS OF (YEAR). AS YOU CELEBRATE GRADUATION, LEAVE ALCOHOL OUT. THIS IS A TIME TO REMEMBER…DON’T TURN IT INTO A NIGHTMARE BY LETTING ALCOHOL RUIN YOUR CELEBRATION. CELEBRATE SMART.
- You’ve Come Too Far :30
WITH GRADUATION AROUND THE CORNER, (STATION) WANTS TO CONGRATULATE ALL THE STUDENTS IN OUR COMMUNITY. YOU GUYS HAVE WORKED HARD ALL YEAR AND DONE A FANTASTIC JOB. AND WHEN IT COMES TIME TO CELEBRATE, WE HOPE YOU’LL REMEMBER TO PLAY IT SAFE. LEAVE ALCOHOL OUT OF YOUR GRADUATION CELEBRATIONS. YOU’VE COME TOO FAR TO THROW EVERYTHING AWAY.
- Usted sí puede (ADULTOS): 30
DOS DE CADA TRES ADOLESCENTES DICEN QUE SUS PADRES Y MADRES SON UN FACTOR PRINCIPAL EN SU DECISIÓN ACERCA DE LAS BEBIDAS. CADA AÑO MUEREN ESTUDIANTES DE LA ESCUELA SECUNDARIA EN LA TEMPORADA DE FIESTAS DE PROM Y GRADUACIÓN PORQUE TOMAN ALCOHOL Y ANDAN EN AUTOMÓVILES. CUIDE LA SEGURIDAD DE SU ADOLESCENTE. USTED SÍ PUEDE. HABLE CON SUS HIJOS E HIJAS SOBRE EL ALCOHOL. ÉSTE ES UN MENSAJE DE SERVICIO PÚBLICO DE (ESTACIÓN)
- Tú sí puedes (ADOLESCENTES): 30
LOS ADOLESCENTES DICEN QUE LO QUE PIENSAN SUS AMIGOS ES IMPORTANTE. DOS DE CADA DIEZ ADOLESCENTES BEBEN Y ANDAN EN AUTOMÓVIL, CON LO CUAL PONEN EN PELIGRO SUS VIDAS Y SU FUTURO. HABLA CON OTROS. HAZ QUE TUS AMIGOS PROMETAN QUE NO BEBERÁN, Y QUE NO BEBERÁN Y ANDARÁN EN AUTOMÓVIL. TÚ SÍ PUEDES. ELIGE LA SEGURIDAD. ÉSTE ES UN MENSAJE DE SERVICIO PÚBLICO DE (ESTACIÓN)
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